Want to know how Meltwater can help with enhancing your engagement with the customers on Social Media? The good news is that we’re going to describe the important features of Meltwater in this article. And we’re pretty sure that you’d find an answer to all your questions by the end of this post.
Meltwater is a software as a service (SaaS) company that develops and markets media monitoring and business intelligence software.[1] The company was founded in Oslo, Norway, by Jørn Lyseggen, in 2001 and is headquartered in San Francisco, California, with additional offices across Europe, North America, Asia/Pacific, Australia, and Africa. The company employs more than 1,600 people and has more than 25,000 clients internationally.
What is Meltwater?
Meltwater is a global leader in Media Intelligence that can make your social monitoring more effective. It’s a group of experts that are helping companies in different sectors such as E-Reputation, Media Intelligence, Social Monitoring, and Social Media Analytics solutions. They are providing pretty impressive services in these sectors.
They’re best known for providing social media management solutions and they can help with growing your reputation on different platforms like Facebook, Twitter, Instagram, and Linkedin. In the past, they were providing services for Google plus as well. But now that Google Plus is shut down by Google, they aren’t providing this service anymore.
Why use their Services?
Social Media is the most powerful option for growing your business. It’s an admitted fact that Social media can either boost or ruin the entire progress of your business. It only depends on how you’re making use of different social media platforms.
The companies usually hire social media experts to take care of social accounts. And they try their best to stay engaged with the customers. But they often fail to respond to the customers on time. In order to boost your engagement with customers, you’d have to stay online throughout the day. And that can only happen if you’re using a strong social monitoring tool like Meltwater.
How Meltwater can help you?
This tool gives you the flexibility to manage your important business tasks while taking care of the social media profiles on your behalf. Now, let’s take a brief look at how you can manage your social accounts with Meltwater.
All in one solution
This tool makes you feel free from opening different tabs to monitor the performance of different social media accounts. It means you can now keep an eye on all your accounts in one place.
Scheduling Posts
Scheduling Posts is the most important feature of this social media management tool. This feature enables you to publish the post at the time when you can get a better response from your followers. Therefore, you should make it an important part of your social campaigns.
Social Mentions
Social Mentions matter a lot when you’re trying to improve engagement on social media. This is where this tool appears to be helpful by showing you the notifications of different posts where you were mentioned on social media.
Quick Response
Your engagement rate stays positive as long as you’re responding to customer requests within an hour. But we recommend responding to the customers within 5 to 15 minutes as it enhances your engagement rate as compared to your competitors.
No matter whether you’re available at your office or not, you can use the canned messages to provide a quick response to your customers whenever they send you a message on social media.
