Do you think Social Selling is a part of Social Media Marketing?
It’s actually a different approach that makes it easier for the sales reps to reach out to their target quickly and smoothly. The surprising fact is that more than 75% of sales reps are still unaware of this crazy strategy.
The reason why it is not adopted at a wide scale is that many sales reps don’t have a clear idea of how to implement this strategy into their business. Therefore, we’ve decided to create this brief guide for sales reps who are unaware of the power of this remarkable strategy.
Social selling is basically a technique that salespeople use to build better engagement with new prospects. It helps with building a strategy where you’re prepared to respond to different comments while providing an answer to the questions of new prospects. In simple words, you can boost your business’s sales with this incredible method.
How to get started with Social Selling?
Social selling is the process of developing relationships as part of the sales process. Today this often takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest, but can take place either online or offline.
Here are a few tips you can follow if you want to get started with social selling.
Choose the Most Relevant Social Network
What’s the benefit of wasting hours on social media platforms where you can’t find your potential customers? Without any doubt, there are many social media platforms with millions of users. But you shouldn’t waste your time and money on all the platforms. You should consider targeting the platform where your potential customers are waiting for you.
If you’re running a B2B business, you should target your clients on LinkedIn because you can find more leads here. Similarly, if you’re running a fashion store, you should head towards Pinterest because Pinterest is best known for fashion bloggers.
Facebook and Instagram are the ideal platforms for people that are selling products for teenagers. But if you’re targeting people who have the ability to make a decision, you should look for your customers on Linkedin and Twitter.
Follow the Right Individuals
Yes, you have the freedom to follow as many people as you want. But you’re not using social media for some fun and entertainment. You’re actually concerned about taking advantage of social selling. Therefore, you should follow the individuals that can potentially become your customer in the future. You can use different tools to find the individuals that belong to your industry. Thus, you’d save plenty of time while trying to find the right customers.
Participate in LinkedIn groups
These newborn marketers do not have an idea of how many opportunities they can enjoy with LinkedIn. According to the recent stats, LinkedIn is hosting more than 1.8 million groups right now and only 16% of the LinkedIn users are taking advantage of these groups. It means there is plenty of room for you if you want to run an effective social selling strategy with LinkedIn.
You just need to carry out the research and you’d easily be able to find the relevant groups on LinkedIn.
Connect with Potential Customers
The beauty of LinkedIn is that it sends you a notification whenever someone visits your profile. You can simply start sending invitations to these users to build your network. Make sure that you create a customized message when sending an invitation to connect otherwise, you won’t get a positive response.
Think of it this way – if you spot someone interesting on their profile, don’t just fire off a cold invite. When crafting your custom invitation on LinkedIn, dig around a bit and find something you genuinely connect with, like maybe you both worked in startup environments or share a passion for digital marketing.
Even better, take a peek at their recent posts and comment on something specific they’ve shared. Trust me, when people see you’ve made that extra effort in your invite message, they’re way more likely to hit “accept” than if you just blast out the standard LinkedIn template.
Conclusion
So that’s all about Social Selling. We hope that after reading this article, you have a good idea about what the term actually means. If you want to learn more new terms like this one. Click on this link here.
