Best Social Media Monitoring Tools

The businesses, nowadays, cannot survive if they aren’t using the best social media monitoring tools.

I mean it’s quite easy to take a look at your customers’ posts/tweets if they’ve tagged you. But if you want to monitor the entire social media, you’d have to use a social monitoring tool.

These tools are particularly designed to help you with finding relevant conversations on social media. In fact, you can also track the performance of multiple social media profiles with these tools.

The availability of tons of tools may make it difficult for you to choose the right one. Therefore, we’ve designed this post to help you with making a wise decision.

Best Social Media Monitoring Tools

The purpose of writing this post is to share information about the best Social Monitoring tools that can accommodate your needs in different ways. So, let’s jump right into it.

Buffer Reply

Buffer Reply is the perfect solution for a range of social media platforms. It offers a user-friendly dashboard that can be used to interact with customers on Facebook, Twitter, and Instagram. It enables you to provide a personalized response to each customer.

The prominent feature of this monitoring tool is that it gives you the opportunity to use emojis and GIFs within your replies. The basic package starts at $50/mo and it’s perfectly suitable for small businesses. But if you’re targeting customers at a larger scale, you must choose a bigger plan. The master plan comes at a cost of $250. And it’s ready to offer plenty of amazing features.


Without any doubt, Hootsuite is one of the best Social Media Monitoring tools leading the industry for a long time. If you’ve already subscribed to one of their plans, you can easily enjoy this feature. Hootsuite enables you to monitor your mentions, specific hashtags, keywords, and locations.

Moreover, Hootsuite is not just limited to social media. It keeps an eye on other blogs and forums to keep you updated about what’s being discussed on other platforms. The basic plan comes at a price of $19 but it offers some limited features. We recommend using a free trial before you consider buying a package.

Sprout Social

Sprout Social is also an amazing name in the league of best social media monitoring tools. It’s somehow similar to Hootsuite as it allows you to engage with your customers in real-time. All the social media mentions and messages are displayed on the Smart Inbox. You can also search for different keywords and hashtags manually by accessing the discovery feature.

This tool is currently targeting Facebook, Instagram, Twitter, and LinkedIn. The basic plan is available at $99 but it’s really worth it.


When you search for the best social media monitoring tools, AgoraPulse appears on top of the list. This tool gives you the freedom to schedule different posts while monitoring mentions on social media. You can use the listening feature of this tool to find certain keywords and URLs. The best thing about this tool is that it keeps you updated about the comments on your Instagram and Facebook ads.