Twilert Blog

Twitter launched in 2006 as a simple text-based message board and has since evolved into one of the world’s largest social networks, boasting over 300 million users who generate 500 million tweets each day. Despite its vast reach, many marketers have been slow to adopt Twitter, with only 65% of businesses currently using it for […]

A social media monitoring tool is crucial for successful PR and marketing efforts. Without this technology, brands risk missing out on opportunities to increase leads, drive sales, and protect their reputation. Whether the focus is on maximizing marketing ROI, providing outstanding customer service, engaging with influential figures to boost visibility, or managing potential PR challenges, […]

Twitter, now known as X, is a leading social media platform and a key competitor to Facebook, YouTube, TikTok, LinkedIn, and Pinterest. With over 550 million active users each month, the platform offers a broad audience reach, making it essential to keep your content engaging. To succeed on X, it’s crucial to regularly post high-quality […]

Imagine understanding your customers’ values, interests, and motivations—insight that would make crafting targeted messages and managing brand reputation much easier. While mind-reading isn’t possible, social listening tools offer a close alternative by tracking and analyzing social media conversations about your brand or topics of interest. These tools help monitor online discussions, providing data that can […]

Business owners and marketers often seek effective strategies to elevate their brands and attract new customers. Identifying the next potential customers can be a significant challenge. Many have experimented with various social media platforms, but the potential of X (formerly Twitter) might not be fully realized. With over 330 million active users, X can seem […]

The frequent concern about hashtag use on X (formerly Twitter) highlights a common worry: avoiding profile restrictions. Many users seek clarity on whether excessive hashtags could lead to account blocks. Research shows that X typically doesn’t restrict accounts solely for using numerous hashtags in tweets. However, if an account exhibits spam-like behavior, such as repetitive […]

Reviewing Twitter or X history proves more valuable than it may seem. Reflecting on past tweets and searches significantly impacts content management, whether handling a brand account or developing a content strategy. Understanding previous posts reveals audience preferences, identifying what content generated high engagement and which topics resonated well—or fell short. With this insight, content […]

To effectively grow your email list using Twitter (now X), connecting with your audience is key, whether your business is B2B or B2C. Twitter offers an ideal platform for this, with a staggering 500 million tweets sent daily—about 5,800 per second. Statistics show that 40% of consumers are influenced by Twitter when deciding to purchase […]

Your Twitter followers play a crucial role in shaping your personal or brand identity. However, over time, your account may become filled with bots, inactive profiles, or users whose content no longer aligns with your message. With numerous inactive accounts and bots on the platform, brands and marketers are now focusing on creating authentic, impactful […]

Why organize X (formerly Twitter) followers into lists rather than just tweeting to everyone? It’s a question that often comes up when people first hear about creating follower lists. X introduced this feature with a clear purpose, and it offers practical advantages. Rather than dismissing it, it’s worth understanding how it can be used effectively. […]

Brand marketing on X (formerly Twitter) needs a solid strategy due to the high level of activity on the platform. While many brands focus their marketing efforts on Instagram, Twitter has become essential for brand marketing and can’t be overlooked. Twitter offers valuable insights into both competitors and audiences, but many brand owners struggle to […]

Got a Twitter account? Great! But are you really making the most of it? If you’re just posting tweets and scrolling through your feed, you’re missing out on a whole bunch of handy tools that can make your Twitter (X) experience way smoother. From scheduling posts while you sleep to finding trending content in seconds, […]