In order to know How To Grow Your Email List With Twitter an essential part of running a sustainable business, be it B2B or B2C, is reaching out to your customers. In today’s world, Twitter can provide the perfect platform to do that.
Statistics also show that 40% of consumers are influenced via Twitter to purchase a brand.
What started as a niche method of marketing, like SMS marketing ideas, has turned into one of the most effective forms of marketing.
Clearly, leveraging twitter can very easily help you in your endeavor of growing your email list. With more than 330 million people on Twitter, it can provide you with endless opportunities.
How To Grow Your Email List With Twitter: Steps
Here’s how to amplify your email list:
1. Add Images
Many statistics suggest that tweets with images grab more eyeballs, get more click-through rate (CTR), more likes, and more retweets.
Clearly, adding images can make a huge difference if you’re trying to grow your email marketing list via Twitter.
Moreover, make it easier for your audience to subscribe to your newsletter by adding a CTA. Adding an engaging and action-driven CTA at the end can do wonders for your email list.
2. Use Hashtags
When used intelligently, hashtags can be the ideal supplement in your efforts to generate a large email list.
Let’s take a look at this example from Kit Kat:
This sort of campaign drives up customer engagement, encourages people to come out, and share their experiences. Hashtags prompt people to sign-up and, in the process, share their email addresses. To make the most out of such campaigns, you’ve got to try to take these campaigns offline.
Including a similar hashtag like #mybreak can help customers relate more to your emails and, as a result, be more communicative. Hashtags ultimately help keep the interest of the customer alive in your product and avoid your message being forgotten.
3. Opt-in Page
Here’s a quick lesson on How To Grow Your Email List With Twitter. You need to make things easy for the people who see you on Twitter. Engage them on-the-go. Attaching the link to your personal blog page or website or webinar on your Twitter bio is a great practice. It can help you exponentially increase the number of email subscribers you have by making it very easy for people to opt-in right away.
4. Offer Free Bonus
A free bonus is something that everyone likes. You can offer a little something extra to your audience via Twitter and, in return, ask them to subscribe to your email list. Something like this is convenient for growing your email list.
Using this method to increase your email list is very simple. When someone signs up for your website, ask them to tweet about you to access more content, and become eligible for rewards.
Every tweet that follows can make you go viral, reaching out to thousands of potential customers, each with the same potential.
5. Use Video Content
Many marketers would tell you that video content results in higher ROI than any other form of content.
Moreover, videos shared on social media are likely to get more shares than pictures and text combined. Therefore, focusing on videos can definitely help you.
All of these statistics draw a compelling conclusion that adding videos can enhance customer engagement several times and pique the interest of the lead. Video content, therefore, the chances of the leads opting in and signing up for your website exponentially increases.
6. Take a Personalized Approach
In today’s world, marketing is increasingly becoming personalized. Twitter chats, to that end, can help you out.
First, segment the twitter users and arrive at your target group based on considerations like demographics, geographical area, psychographics, and behavior. After this, approach the individuals in the target group.
With a personalized approach, you ensure that the relationship is for the long-term, which can help you maximize CLV (customer lifetime value).
You also enhance your chances significantly of selling your USP and obtaining the email address for your email marketing campaign.
It also ensures that your mails don’t go over to spam, and are actually read by the prospective (existing) customers.
7. Twitter Cards
Twitter cards have all the power of tweets, even more.
They are much more business-oriented. Moreover, they allow you to incorporate videos, images, infographics, and more to increase customer engagement.
What’s more, Twitter cards allow 200 characters as opposed to just 140 in case of normal tweets.
The 60 extra words can be used to get into much more detailing like specifications, pricing, and varieties.
What’s more, every time someone clicks on the card to watch a video or read an infographic, their email address is captured automatically.
It’s an excellent and engaging way to keep increasing your email list, isn’t it?
8. Profile strength
Just like you wouldn’t want to buy products from someone you don’t know or someone who doesn’t quite meet your expectations, you wouldn’t want to follow someone on Twitter who doesn’t seem likely to offer value.
That’s why when on Twitter, you must put your best foot forward. Highlight your pros and value propositions and undergird your professionalism.