Social Mention was a tool that could easily accommodate your business needs. It collected data from different platforms to keep users informed about what was happening across the internet.
At the time, you could get a complete overview by finding out what people were saying about your brand. The platform was notably simple to use; you only needed to visit its site and enter your brand’s name into the search box.
It would then generate a detailed report of user sentiment. With this tool, users were able to not only track brand mentions but also engage and communicate with their audience in real-time. Unfortunately, this service has since been discontinued.
Why Social Mention Was So Good
Social Mention is a simple to use social media search tool that aggregates user generated content from across the internet into a single stream of information. It’s a social media monitoring tool that allows you to track and measure what people are saying about your brand anywhere on the globe, in real-time.
Here are some amazing benefits users enjoyed with Social Mention.
Find Who is Talking About Your Brand
The first step towards improving your social media strategies is to monitor the comments of customers about your business. This tool provides a detailed report of social media platforms as well as news and other publications. The tool provides real-time reports without any delays so you may prepare an instant plan for promoting your services.
Gain Customer Insights
If you aren’t paying attention to what customers are expecting from your brand, you’d soon disappear from the market. The customers like to use the brands that listen to their requests and make changes accordingly. You can make certain changes to your products to meet the demands of customers. We bet you’d see a significant boost in your sales if you started paying attention to the requests of your customers.
Manage Online Reputation
This was the most important feature of Social Mention, which made it essential for all types of businesses. There was no doubt that customers often mentioned brands when they were praising their services. But sometimes, customers also left negative comments about a brand when they did not like a product or service.
This was where you risked losing your reputation if you did not respond to these comments in a timely manner. In fact, you were also expected to respond to positive comments, as doing so helped build a strong relationship with your customers.
Customize your Marketing Strategies
If your current market strategy isn’t working according to your requirements, it means your customers are expecting something different from you. With Social Mention, you could learn about your customers’ requirements and adjust your marketing strategies accordingly. This saved a lot of time and allowed you to increase sales.
Incorporating advanced anchor marketing strategies ensures a robust digital presence and driving sustainable growth.
Perform Sentiment Analysis
The sentiment analysis was the most prominent feature of Social Mention. It highlighted the positive and negative comments separately so you could quickly respond to the comments that required more attention.
Monitor All Social Media Platforms
The best thing about Social Mention was that it could collect data from all the social media platforms including Instagram, Twitter, Facebook and more. So, you didn’t have to open multiple tabs to check your performance on these platforms. You could simply run a search on Social Mention and it would show you all the results on one page.
Social Mention Alternatives
With Social Mention no longer operational, it’s important to explore close alternatives for real-time social listening and brand monitoring.
Twilert
Twilert delivers focused X alerts straight to your inbox. You create custom searches with keywords, hashtags, or user mentions. Notifications arrive in real time as soon as matching posts appear. The interface stays clean and straightforward. No bloated dashboards slow you down. Small teams love the speed. Track brand names or competitor moves without constant logins. Schedule digests for daily or weekly summaries.
Hootsuite
Hootsuite handles dozens of social accounts from one screen. Schedule posts weeks ahead across X, Facebook, Instagram, LinkedIn. Live streams pull in mentions, replies, direct messages into columns you arrange yourself. Assign tasks to team members directly inside the platform. Built-in analytics measure reach, clicks, engagement growth over months. Mobile apps keep you connected anywhere. Owler extensions add competitor tracking. Custom reports export easily for client meetings.
Sprout Social
Sprout Social gathers every message into a single Smart Inbox. Comments, tags, private notes from multiple networks flow together without switching tabs. Sentiment tools scan tone automatically across thousands of posts. Location filters pinpoint regional conversations. Hashtag performance shows which campaigns spark real talk. Viral content detection flags rising posts early. Collaboration features let teams draft replies together before sending. Premium plans include crisis alerts that wake you at night if needed.
Meltwater
Meltwater watches billions of online sources daily. Social feeds mix with traditional news, blogs, review sites, forums, even podcasts. Real-time dashboards highlight spikes in volume or negative tone. Boolean search strings cut through noise to find exact phrases buried deep. AI predicts crisis spread hours ahead. Media contacts database helps pitch journalists fast. Influencer discovery ranks voices by true reach, not follower count. Global coverage spans 200 countries and hundreds of languages.
Brandwatch
Brandwatch crawls more than 100 million websites and social platforms continuously. Image recognition spots your logo even when nobody tags you. Custom categories group mentions by topic, product line, campaign name. Share of voice charts compare you against top rivals monthly. Emotion analysis breaks feelings into joy, anger, sadness, surprise levels. Alert rules trigger Slack or email when thresholds break. Historical data reaches back years for long-term trend spotting. Agency partners use white-label reports for clients.
Talkwalker
Talkwalker taps the complete X firehose plus 30 social networks, news sites, blogs, review platforms. Visual listening identifies logos, scenes, products inside photos and videos worldwide. Multilingual AI processes sentiment in over 100 languages accurately. Trend prediction models forecast conversation peaks days ahead. Blue Silk GPT summarizes massive threads into short insights instantly. Team dashboards update live for war-room monitoring during launches or crises. Export options include raw data feeds for custom analysis elsewhere. Free quick searches give anyone a taste before committing.
