Do you measure the Twitter Hashtag Popularity before adding a hashtag to your tweets? If you don’t, you need to start doing it today because you’re just throwing arrows in the dark without even knowing whether they will hit their target or not.
There is nothing to be worried about this aspect if you’re running your twitter account for fun and entertainment purposes. But if you’re using your account to promote a business, you should pay serious attention to this important element. The businesses all around the world are seriously concerned about adding valuable hashtags to their tweets because they understand the results they can generate with these hashtags.
Are you utilising hashtags to get maximum exposure for your brand or client’s Twitter account?
If you’re not using hashtags, your content is going to sink into a sea of tweets. On the other hand, if you’re using too many hashtags, your message is going to lose its value.
Don’t get me wrong but you’re running a blind marketing campaign if you aren’t measuring the Twitter hashtag popularity before adding a hashtag to your tweets. Nobody has an exact idea of whether your campaign will become successful or not.
Yes, there are chances of achieving success if you are consistently adding several hashtags to your tweets. But you can boost your speed if you start using the right hashtags in your tweets.
Table of Contents
Why Twitter Hashtag Popularity matters?
If you’re thinking about why we should pay attention to Twitter hashtag popularity when we can achieve our goals by adding random hashtags to our tweets, you must take a look at the following information.
Save your Time & Money
When you add random hashtags to your tweets, you need to publish multiple tweets at different times of the day to reach out to your target audience. What people usually do is that they start adding around 5 hashtags to their tweets in the struggle of achieving their goals fast.
The problem with this technique is that they start losing their credibility on Twitter because the users easily get offended when they see a tweet with so many hashtags. And if you followed the habit of adding 2 hashtags to each tweet, you’d have to make a lot of effort to reach out to your target.
And you still won’t have any idea of how these hashtags will perform. So, it’s just a waste of time and money. But if you carry out proper research before adding a hashtag to your Tweet, it will save you a lot of time. You can use the same hashtags for your future tweets rather than targeting multiple hashtags without even knowing the results.
Sometimes, you need to target multiple hashtags to achieve your desired results. But you end up wasting your time on hashtags that are not even worth it. Therefore, you need to check Twitter hashtag popularity before launching your campaign. It enables you to prioritize the hashtags based on your specific goals.
Thus, you’d spend more time on the hashtags that require more attention than others. And it will definitely generate crazy results for you in the long run.
How to Measure Twitter Hashtag Popularity?
If you’re willing to measure the Twitter hashtag popularity manually, you’d have to search for your targeted hashtags on Twitter. And then you can take a look at how many tweets are published with this hashtag every day. After that, you’d have to find out how different users are interacting with those tweets.
Choose at least 10 hashtags in the first round and then compare the metrics of these hashtags with each other. Likes, Retweets, Comments are the important factors you need to consider when measuring Twitter Hashtag popularity.
We recommend using a Twitter monitoring tool because these tools analyze multiple aspects of a hashtag when measuring the Twitter Hashtag Popularity. The best part is that the tools can get the job done within a few seconds. So, you’d get a chance to speed up your marketing campaign with these tools