Twitter Monitoring For Professionals
Introduction and Thank You
Is Twitter Dead
Twitter may not be ‘hip’, but it’s alive and well
Bot Problems
Plagued with bots, autoposters, etc
Crackdown Bots = More Authenticity
Crackdown on bots and spammy apps over the past two years and why it has improved service
More Profit for Twitter and Rising Stock Prices
Twitter is making money now. They’re going to be around for awhile.
What is Twitter Monitoring?
Overview for dummies
Your Business Should be Monitoring Twitter
Yes, yes, and yes
How Do Twitter Tracking Tools Work?
Overview of how they work
What Can You Search for With a Twitter Social Listening Tool
- Terms
- Hashtags
- @mentions
What Kind of Filters Can You Use To Target Results?
- Geolocation
- Media
- Retweets
- Basic Sentiment
What Can You Do With Pro Monitoring Tools (ACTIVITY)
- Get Notified When terms, hashtags, or users show up in tweets
- See activity in a geolocation
- Store tweets from public conversations
What Can’t You Do with Pro Monitoring Tools
- Extreme
Industries that Can Benefit From Social Listening on Twitter
Talk about how many different industries use social listening and twitter monitoring.
Public Relations
Disaster Response
Real Estate
Customer Support
Marketing
Sales
Use Cases: How Businesses Use Twitter Tracking Software
Common Use Cases For Twitter Monitoring
What most people come here looking for
Brand Monitoring
Product Monitoring
Finding Influencers
Content Ideas
Crazy & Uncommon Use Cases from The Twilert Customer Base
Interesting angles taken that you might not expect
Ticket Arbitrage
Superfans & Celebrity Gossip
Event and Conference Monitoring
Fire Restoration
Political Campaign Monitoring
Using Twitter Tracking In Your Business
Step by step guide to getting started using Twilert.
Understand Your Market
Are they even on Twitter? How are they talking about the industry/product/space? How can you find people that are indirectly looking or conversing related to your offering
Planning Your Goals
What do you want to get out of this? What is your goal? What use case is it similar to? Understand your market and how they speak.
What Actions Are you Taking When Tweets Arrive?
Do you have a system in place to review and react to Tweets
Setting Up Your Alerting Software
Set Up with Twilert (Freemium)
Testing Your First Results
See results – if too little, expand your criteria. IF nonsense, narrow criteria
Filter and sort
Find Actionable Items – if no actionable items rethink your goals and setup.
Improvement and Optimization
Expanding Your Monitoring Campaign
Once you get results, you should be considering how to expand campaign. Here are some ways to think about creating more alerts
- Create an alert for each problem set your business solves
- Alerts per industry category
- Q&A – think about common questions people have related to your industry – create 1 alert for each question
Call To Action : Twilert Will Facilitate Your Returns from Twitter Activity
Freemium Model
Package Overview
Enterprise Options