X (formerly Twitter) has more than 330 million monthly active users. It’s a perfect venue for businesses and creators to earn money through X monetization opportunities.
The question is – “How do you monetize an X account?” There are actually many ways you can go with that.
We will tell you about the top 10 strategies you can use. Keep reading and find the best method that fits your goals and audience!
Requirements for X Monetization
X monetization is a great way to generate revenue from your content. Yet, you need to meet specific eligibility criteria and optimize your profile for success. The main point here is professionalism.
Here are some aspects to consider before you start earning.
Make Your X Account Professional
Your profile is often the first impression potential followers and advertisers will have of you. As Will Rogers said,
“You never get a second chance to make a first impression.”
Start with a quality profile picture that represents your brand. It can be a personal headshot or a logo. Your header image should also be visually appealing. You can enhance these visuals using a photo editor to make them stand out professionally.
Enhance images thoughtfully rather than relying on generic filters that make your profile blend into the sea of cookie-cutter influencer aesthetics cluttering today’s platforms.
The most memorable brand presences maintain consistent visual elements—whether through signature color palettes, distinctive composition styles, or unique editing techniques—that create immediate recognition even when scrolling at lightning speed.
Consider investing in professional headshots that capture authentic personality moments instead of stiff, corporate poses, as modern audiences crave genuine connection over polished perfection
Next, you need a good bio on X. It should explain who you are and what you can offer. Try to keep it concise but informative.
We also recommend adding a link to your website or other social media platforms.
Lastly, switch to a Professional Account to access additional analytics and features.
Establish Your Presence
A large and active audience is the foundation of successful monetization. You can grow it by consistently posting quality content relevant to their interests.
Develop a strategy that combines informative and entertaining posts. Use relevant hashtags to boost the discoverability of your posts. You can use the Twilert tool to find them.
It allows you to create a list of tweets with the trending tags in your niche. You will receive it in your email every week at the time you choose.
It’s also beneficial to network with other creators in your industry to get more engagement. These collaborations will expose your account to new people.
Meet X Monetization Eligibility Criteria
You must meet X’s specific requirements to qualify for monetization. Here are some important points:
- Premium or Verified Organization subscription;
- 500 verified followers;
- At least 5M impressions within three months;
- Country availability.
Also, remember that compliance with X’s guidance is a must. Violations can result in disqualification from monetization opportunities.
Another important step is setting up a Stripe account. It will allow you to receive payments more efficiently.
Top 10 Strategies to Make Money on X
You already know about the basic steps you need to take to qualify for X monetization. Now, you’re probably wondering how to actually earn money.
You can try some of the 10 methods we outlined below.
Join the X Ads Revenue Sharing Program
X offers an ad revenue-sharing program for creators. You should meet the criteria we outlined above to join it. And one of the first steps is a Premium subscription.
This program allows you to earn money from the ads displayed in responses to your tweets. So, focus on creating interesting and shareable content to maximize your earnings.
Some of the effective posts that generate impressions are
- Viral tweets;
- Threads;
- Discussions.
Try to keep up with the trending topics and maintain an active posting schedule. Also, actively interact with your followers.
Offer Paid Subscriptions
X allows content creators to offer paid subscriptions. Your followers can subscribe to receive exclusive content. This could include
- Behind-the-scenes updates;
- Members-only tweets;
- Personalized interactions.
You can also entertain your paying subscribers by hosting exclusive Q&A sessions or giving early access to new materials.
Plus, you can add extra value to your offering by using different incentives. For instance, you can encourage more people to subscribe by giving community shoutouts or private group access.
Use Super Follows
Super Follows is another feature that allows you to monetize your content. It offers premium access to dedicated followers.
You can give them exclusive tips or tutorials. The key to making this work is keeping an engaged community that sees value in subscribing to your content.
You can promote your Super Follow feature through
- Pinned tweets;
- Advertising posts;
- Limited time offers.
Plus, try to interact with people individually. You might respond directly to their questions or offer direct messaging privileges.
Promote Affiliate Products
Affiliate marketing is another popular tactic to earn money on X. You can share affiliate links to products and services. That way, you’ll earn a commission for every sale made through your link.
Try to pick products that match your niche and the interests of your public. Write persuasive posts or threads that explain how the offering benefits users. Also, consider using visuals to improve engagement.
To increase conversions make your content around
- Product demonstrations;
- Customer testimonials;
- Case studies, etc.
Try to avoid excessive promotions to maintain audience trust.
Sponsored Posts and Brand Partnerships
Brands are always looking for influencers to promote their business on X. You can collaborate with companies to create sponsored posts if you have a strong following.
Concentrate on growing your niche public and showcasing authenticity to get brand deals. Brands prefer influencers who can naturally integrate promotions into their timeline.
Always disclose sponsored content to comply with regulations and maintain transparency.
Sell Your Items or Services
X is an excellent platform to drive sales if you have a business or personal brand. Whether you want to sell physical merchandise, digital products, or even start an online boutique, X can help you reach potential customers. This could include
- Physical merchandise;
- Digital products (e-books and templates);
- Online courses;
- Consulting services, etc.
Use client reviews and persuasive CTAs to encourage sales. Posting valuable free materials can also help build authority and attract potential buyers.
A strong strategy is to create an email list of your followers by offering a freebie. For example, it might be a downloadable guide. Nurture them with interesting previews before pitching your paid offerings.
Run Crowdfunding Campaigns
Crowdfunding can be a great method to raise money for projects. You can use Twitter to promote these campaigns through progress updates and direct CTAs.
Share the impact of donations and acknowledge supporters in your posts. You might even offer exclusive rewards like signed merchandise or private Q&A sessions. Plus, you can use countdown timers and community involvement campaigns to create excitement.
Here are the main types of crowdfunding to help you understand how it works.
| Type | Principles | Best For |
|---|---|---|
| Reward-based | Creators set funding goals and offer rewards to supporters | Creative projects and product launches |
| Donation-based | Supporters donate to causes or individuals | Charities and nonprofit initiatives |
| Equity-based | Businesses offer ownership stakes in return for investment | Startups and growing companies |
| Debt-based | Borrowers raise funds with a commitment to repay | Businesses and individuals needing capital |
Offer Social Media Management Services
You can also earn money by offering assistance to other businesses. It may work if you have skills in growing an audience and managing social networks.
Brands and influencers often need experts who can handle their X accounts and create content strategies. You can attract clients by showcasing your own success on the platform.
Consider offering tiered service packages, including
- Content creation;
- Full management;
- Social listening, etc.
Develop case studies of past client successes and offer free consultations to attract new people.
Use X Spaces
X Spaces is the platform’s live audio feature. It can also be a great opportunity for X monetization.
Attendees will pay to join your
- Live discussions;
- Panel talks;
- Workshops.
You need to build an active community interested in your niche to succeed with this tactic. Plus, it’s important to promote your Spaces events in advance to maximize attendance.
You can partner with co-hosts and guest speakers to draw more people. Also, we recommend offering recorded replays for a fee and creating a subscription-based model for regular attendees.
Create and Sell Digital Products
The last strategy we want to suggest for earning money on Twitter (now X) is to sell your products there. You can create e-books or templates and promote them through your posts and threads.
You can design teasers to generate interest and increase conversions. For instance, you might post short video tutorials or free downloadable samples. Plus, consider launching products with limited-time discounts or exclusive bonuses.
Conclusion
You can earn practically from any social media platform today. When it comes to X, there are some nuances to consider. You have to be eligible for its specific criteria to monetize your profile.
You can use the premium features of the platform to get money. They include paid subscriptions, a revenue-sharing program, and more.
Also, consider partnering with other brands and selling your offerings directly.
Hope that you found something useful! Pick a strategy that matches your goals and resources from the ones we outlined.
