How to Use Twitter for Business

Twitter (now X) is among the most widespread social media platforms. It has over 335 million active monthly users.

It’s a great venue for both individual and professional purposes. People look for news, entertainment, services, and much more here. So, it can become a perfect promotion channel for your business.

Wondering how to get the most out of Twitter for business? We’ll reveal all the secrets today.

Keep reading and learn the best tactics for making X an ideal business tool!

Benefits of Twitter for Business

Around 79% of users follow diverse brands on X. They like to learn about any updates and new products. So, this platform can be extremely beneficial for businesses of all types.

X can help you grow your presence online. Let us tell you more of the advantages of using it.

Direct Customer Interactions

It allows you to communicate with your audience directly. X is open to all types of connections. Here you can

• Respond to customer requests;
• Address complaints;
• Share updates, etc.

You can build a trusting and strong relationship with your clients through these live interactions.

Broad Reach

As we’ve noted above, X has millions of active users. The content here spreads super fast. So, it’s a perfect chance to increase your brand visibility.

You need to share useful info and incorporate trends and popular topics. It will help you reach a broader public and draw new followers.

Networking

You can use Twitter (X) not only to connect with your clients. It’s an ideal platform for networking with your fellow professionals and influencers. You can easily join conversations or chats related to your niche. It may result in potential partnerships or collaborations.

Market Research

Also, X can act as a tool for market research. You can track your opponent’s activities and see what people are discussing. It allows you to understand

• Customer preferences;
• Industry trends;
• Potential gaps in the market.

Crisis Management

You can use this platform to manage critical situations and negative publicity as well. You can showcase your transparency by resolving any problems publicly. It will help you maintain the trust of your followers during difficult times.

Traffic Generation

You can drive traffic to your site or online shops through X. For instance, you can incorporate links to your offerings or promotions in your tweets. Appropriate hashtags and CTAs will encourage your followers to click.

Setting Up an X Professional Account

If you want to get the most out of Twitter for business you need to set your profile to professional.

How can you do it?

Here are the steps you should take. We described everything from registration to promotion.

Sign Up

The start is simple. You need to go to the homepage and press “Sign Up”.

Next, you need to fill in your business name and add contact details. Select a category to show in your profile and set “Business” as your account type.

Then you have to customize your username (handle). It should reflect your brand and purpose. Try to make it short and easy to remember. If the name is taken, add variations like “Official”, “HQ”, etc.

Visual Branding

Next, it’s time to set up your profile images.

Your main profile picture should be clear and easy to recognize in small sizes. It will appear next to your tweets and interactions. Most companies use their logo here.

Also, you have to pick a header image. People will see it at the top of your page.

You can use it to showcase your current promotions or key visuals. Make sure it complements your identity and doesn’t clash with your profile picture.

Create a Bio

A proper bio is vital if you want to use Twitter for business. It is the first impression people get when they visit your profile.

So, follow these tips:

• Briefly describe what your company does in 160 characters or less;
• Add relevant industry keywords or popular hashtags if possible;
• Include a CTA like “Visit us at [your website]” or “Check out our latest products.”

Add Location and Site

Then provide more info by adding your website and location. A link to your site will give you more traffic. And a location will inform your followers where to find you.

Follow Relevant Accounts

Start building your network on X. Follow accounts that are relevant to your company, like

• Industry leaders;
• Potential customers;
• Partners;
• Influencers, etc.

Try to engage with their posts actively to establish a connection.

Use Analytics

Once you set up the profile and start posting, try to analyze all your tweets. It will show you how the public perceives your posts, through

• Impressions (number of people that saw your post);
• Engagement (likes, replies, and shares);
• Follower growth.

You can upgrade to the premium version to see more insights.

It will give you a full visualization of your audience and their preferences.

Promote Your Account

Also, you need to inform your existing audience about your appearance on X. You can add an icon to your website header or footer. Or you can include a link in your emails. We suggest you promote your profile on other social media as well.

How to Make Twitter Work for Business

There’s no doubt how useful Twitter can be for business. It’s a perfect platform to promote your brand and gain new clients. However, you need to approach it thoughtfully.

So, here are some practical strategies for you.

Develop a Consistent Content Strategy

You need a proper content plan to maintain a steady presence.

Start with analyzing your audience. Determine their interests and pain points to design materials that will satisfy them

Next, you need to decide which type of content you will share and how often. Try to mix promotional tweets with other posts, like

• Industry news;
• Useful tips;
• BTS glimpses, etc.

It’s important to make your feed harmonious. That way, your followers will be engaged and not overloaded with promotions.

You can also share UGC or testimonials that showcase how your offerings are benefiting others.

X gives you the possibility to schedule your posts for a certain time. Use the “Drafts” section for that purpose.

You can also try professional tools, like Hootsuite, to do that.

Incorporate Trending Hashtags

Hashtags make your tweets more visible. They can help you reach people who are not following you.

So, you need to research trending hashtags in your niche. Try to use a mix of top tags and niche-specific ones.

To find what is popular in your industry, you can use tools, like Twilert. Here, you can set filters on specific words or users you want to monitor.

Pretty simple, right?

It will send you a list of tweets including those regularly. You just have to choose how often you want to receive an alert to your email.

You can analyze which tags and terms other people in your field use. This will be really helpful for building your own strategy.

Also, we recommend you develop a branded hashtag unique to your company. Prompt your followers to use it. It will help you widen your community.

Use X Lists and Spaces

Many people often underestimate X Lists. However, they can enhance your strategy and organize your feed.

What are they exactly? Basically, you form a group of accounts that interest you.

It allows you to see a personalized selection of tweets. For example, you can create a private list with influencers and your competitors. It’s a great method for tracking their activities and current hot topics.

Also, you might design a list of your followers. It will be simpler to communicate with them and acknowledge their loyalty. By making them public, you can show that you value their opinions.

Using X Spaces is a good strategy as well. It allows you to participate in or host live discussions.

It makes interactions with your public more fun and personal. You can invite special guests or host Q&A sessions. Also, you can use them to announce new releases or present exclusive previews.

Use Ads

You can try out the Ads function to reach even more users. This option is paid, but it can bring great results.

You need to choose your objective and budget. Add the text and graphics you want to display. Also, you have to determine the targeting criteria to capture the right audience.

You can set points, like

• Demographics;
• Interests;
• Keywords they use in tweets, etc.

Include Multimedia

Keep in mind that visual content tends to get more recognition than basic text tweets. Users process it much faster. This usually leads to more likes and reposts.

Which types of graphics can you use?

Quality images can help you differentiate yourself. For instance, you can share shots of your products with a description that tells how they can help solve a particular problem.

Videos are also a good alternative. You can showcase how to use your offering or craft BTS and interview clips. You won’t have to invest a lot in these videos. They just have to be genuine and authentic.

Another popular form of communication on X is GIFs. They allow you to convey emotions and humor. It adds a fun element to your tweet, which people usually love. You can use the in-built library to incorporate them in your posts.

Active Engagement

Live interactions are the major advantage of Twitter for business. Active engagement allows you to establish a strong reputation and loyal follower base.

Here are some steps you should take.

Respond to messages and mentions as fast as possible. It indicates that your company is attentive and approachable. It’s important to respond to both good and bad feedback.

Don’t wait for your audience to reach out to you. Start conversations by yourself. For example, you can ask them questions or post diverse polls to gather their opinions.

Try to monitor tweets that mention you, even if they don’t tag you directly. React to these posts or share them on your account. It will demonstrate that you value their thoughts.

Whatever approach you choose try to make it genuine and personal.

Team with Influencers

Partnerships with thought leaders can also be a great strategy to advertise your business. They let you reach more users with your campaigns.

You have to find influencers whose followers align with your target market. It’s essential that your collaborations feel organic. For example, you can do

• Product reviews;
• Giveaways;
• Joint X chats, etc.

Make sure that the person you choose fits your tone and mood.

Extra Tips for Using Twitter for Business

You know about the main tactics of using Twitter for business. Now we want to give you some additional tips that are as important.

Here are some tricks for you:

• Research optimal timing for posting (use analytics to see when users are more active);
• Pin tweets that announce new products and special offers;
• Employ advanced search to find leads and follow hot topics;
• Use Twitter (X) moments to recap your best posts;
• A/B test your tweets with different elements;
• Include X Cards to direct followers to your site or app.

Conclusion

Twitter (X) has proven to be an amazing marketing tool for many businesses. It allows you to connect with your customers live. Plus, it’s a great platform for networking and directing traffic to your other resources.

Yet, you need a proper plan to use Twitter for business effectively. You have to deliver top-notch content, cover trending topics, and use top hashtags. Also, don’t underestimate the X’s features, like Lists, Spaces, Advanced search, and more.

Actively interact with your followers and use the tips we described to get the most out of this platform!