Over the last ten years or so, marketing agencies have had to endure a huge transformation. Shifting from printed forms of advertising to the digital realm has not just required a change of tactics. It has involved upgrades in software and a complete change of mindset.
While many people who are in advertising and marketing dreamed of being a modern-day Don Draper, the reality is now far different. It’s more about becoming a bigger presence online and catching the eyes of your target audience over multiple channels.
So: how can software help your agency pursue its objectives?
All-in-One Marketing tools typically offer several online marketing functions as an integrated package. They are aimed at SMB customers who do not want to purchase several different marketing systems. Capabilities might include marketing automation, CRM, content management (including blogging), SEO, social media marketing, and ecommerce.
Your design team is the final touches on any project. The layouts and images they create are vital for getting your campaign off the ground. It’s therefore important you don’t cause them to lag behind with outdated version of Photoshop or other Adobe programs.
It might also be worth your agency’s time to browse different types of design software. If you commission from illustrators on a regular basis, instead of designing them from scratch yourself, you may actually benefit from using a different type of software.
How Software Can Aid Digital Marketing: Data security
Most agencies will have to work with embargoed content. You will be working with clients who have a closely-guarded product launch, that they want to work on but avoid leaking to the general public. The only true way to protect embargoed content is to keep it closed off under virtual lock and key.
This involves password-protected storage that only your team has access to. Try not to keep embargoed files on memory sticks: they may be handy to pass around the team but they are unbelievably easy to corrupt at a moment’s notice.
Instead, you’d be far better off invest in decent Cloud storage. You can find affordable versions at software resellers such as Bytes, so there’s no excuse not to use modern storage solutions.
How Software Can Aid Digital Marketing: Segmentation software
As an agency, a large part of your research is understanding who your customer base is. You will likely have to do this for multiple clients and then tailor your solutions appropriately. You can actually buy segmentation software, which breaks your customers down into different categories. This is great if you have recently conducted a number of polls and want to better understand the information that has been given back to you.
How Software Can Aid Digital Marketing: Newsletter software
Software brands such as MailChimp were created with the exact intention of making newsletters easy to design from scratch. You shouldn’t have to hire out a specific designer just for a newsletter, especially when you consider how much this could cost your company in the long-run.
Instead, you can get your digital marketing team to create tailored newsletters on easy-to-understand software. There are some pieces of software that are created for expert-use only, such as Photoshop and video-editing software, for example. However, many pieces of software that have been designed for digital marketing agencies specifically are far more democratic in terms of how easy to use they are.
In the end, it is much more convenient to learn how software can aid digital marketing than not to. In order to learn more about how software can aid digital marketing for your company to run in more profit. Just take a look at some of our other blogs that talk all about such stuff.