Choosing a Social Listening Tool can be tricky if you’re doing it for the first time. Without any doubt, there are several tools that are equipped with different features. Customers usually consider buying a cheap tool without even knowing whether it will add value to their business or not.

Although these tools can accommodate your basic needs, they often fail to provide you with the features that are important for business’s growth.

While it has such benefits for users’ personal lives, it can also benefit the more professional lives of brands. Social media is the perfect way to connect with users on a platform that they’re already using 24/7. It’s much less disruptive than emails or print advertisements since it’s native advertising — a form of paid media that is disguised since it follows the natural form of the platform on which it’s posted.

–Swetha Amaresan, Hubspot

Important Features of a Social Listening Tool

In this article, we’re going to talk about the features you must look for when looking to buy a tool for your organization. We aren’t going to about any specific tools here. You can simply use the following information to find the best tool for your organization. However, if you still want information about the best tools available in the market, you may take a look at another post we’ve written on this topic.

Now, without wasting any time, let’s take a look at the features you need to look for when buying a social listening tool.

Tracking Several Elements

The tool should have the ability to track how different people are mentioning your brand on different platforms. Sometimes, the users mention the link of your site rather than mentioning your name. In this situation, you won’t be able to track this option if your tool doesn’t have this facility. Similarly, the customer may use a hashtag to ask a question on a platform.

In this situation, you’d only be notified if the tool has the ability to track hashtags. If you want to attract new users while engaging leads, you should consider using a tool that can keep a track of industry-specific terms. We bet that you’d enjoy better marketing results if you have chosen a tool with these amazing features.

Ability to Monitor Multiple Channels at Once

Large organizations must look for tools that are capable of monitoring multiple channels at a time. Large size companies develop multiple social media accounts for their products and services. In this situation, they can only keep a track of these accounts if they’re using an advanced Social Listening Tool.

Additional Sources besides Social Networks

The businesses usually prefer working on social platforms where they can easily find their potential customers. In this situation, they don’t pay attention to other sources because it’s not possible to keep an eye on all the sources. However, the social listening tool can get it done without requiring extra effort. You just need to add a few terms, hashtags, and URLs to the tool and it will keep you informed whenever someone uses these terms on different platforms.

Support for Multiple Languages

Your potential customer may belong to any part of the world if you’re selling products at a wide scale. So, the customer may use their local language to get suggestions about their product. In this condition, the social listening tool can only help you if it offers support for multiple languages. And it can also help with growing your business in different parts of the world.

So that’s all about Social Listening Tool if you feel like you need any help just click on this link and read more about these type of article.

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