Twitter Hashtag

Who doesn’t know the power of Twitter Hashtag?

The hashtags help you with staying in touch with your audience while allowing you to boost your marketing campaign. Moreover, hashtags also play an essential role in your building your company’s brand. Therefore, it’s important to master the art of using Twitter Hashtags.

Twitter started using hashtags as a method of indexing keywords in 2007. The users appreciated this step so much that the hashtag has now become a part of many social media platforms. Twitter’s algorithm simply ranks the hashtags that get more engagement within a specific time period. And these hashtags keep changing every day based on the recent trends.

Benefits of Using Twitter Hashtag

You might already know some benefits of using Twitter Hashtag. However, we’d like to share some benefits everyone must know before they start using hashtags. So, let’s get started.

Increased Engagement

Do you want to increase engagement and awareness on Twitter?

The hashtags can be the most powerful tool for you to achieve your goals. According to the recent stats, the brands can increase their engagement by 50 percent if they start using hashtags wisely. Moreover, the hashtags also help with boosting the number of retweets.

Find your Audience

Hashtags have made it quite easier for brands to find their targeted audience. In fact, we must say that the hashtags make it easier for your target audience to find you. For instance, if someone regularly follows the hashtag “#motivation”, they’d easily be able to find you when you publish a tweet with this hashtag.

The brand can easily grab the attention of different users when they start using popular hashtags in their tweets.

How to Use Twitter Hashtag Effectively?

Now that you’ve learned the benefits of using the Twitter hashtag, it’s time to take a look at how to use Twitter hashtags effectively.

Find Relevant Hashtags

You must immediately take note whenever you find a relevant hashtag on twitter. Thus, you can increase your brand awareness by simply jumping on that hashtag.

If you want to save your time, you can use different tools to find the relevant hashtags. These tools do not only provide information about the popular Twitter hashtags but they also provide information about hashtags that are popular on other social media sites.

Be Specific

Instead of searching for general hashtags you should look for specific hashtags. Thus, you’d be able to increase your customer base faster. Your target audience will be able to find you when you use more specific and targeted hashtags. We recommend looking for one or two already existing hashtags if you don’t have your own business hashtags.

Use Unbranded Hashtags

Sometimes, the users don’t click on tweets that are promoting brands. They usually like to see tweets from regular people. Therefore, you should add some regular tweets that can grab the attention of these users. Also, you need to find an Unbranded Twitter Hashtag to promote these tweets. For instance, you can use #nature and #beauty hashtags if you’ve published a photo displaying the beauty of Mother Nature.