Anyone who’s ever managed a Twitter account knows it feels like putting together a 10,000-piece puzzle with just two hours to go before the deadline. Posts, hashtags, engagement — everything blends into one giant mess.
In this article, we’re introducing you to five awesome tools that will literally handle at least half of the work for you. And who wouldn’t want a helper that sorts out hashtags, tracks mentions, and even posts content at just the right time?
Why You Need Twitter Management Tools
66% of brands have an account on X. But these days, almost no one manages their Twitter accounts manually. It’s really just for the old-school fans or people who’ve been left behind by progress and don’t care to catch up. But seriously, why drown in the daily grind when you can automate a bunch of tasks? Not only does it free up a ton of time, but surprisingly, it helps you keep everything even more under control.
- Automation. Scheduling tweets weeks in advance becomes an easy task when a tool does it for you. You’re no longer tied to your screen 24/7, and your posts go out even when you’re busy or just sleeping. And if you’re managing multiple accounts, it’s an absolute lifesaver;
- Monitoring. Manually tracking every mention, trend, and keyword relevant to your brand is, honestly, a nightmare. Tools do it for you, so you’re instantly aware when someone’s talking about your brand, and you can respond in real time;
- Analytics. Instead of sifting through numbers and trying to figure out what’s working, tools serve you all the metrics on a silver platter. What’s performing well? What’s not? It’s all right in front of you, so you can instantly see what needs tweaking;
- Audience interaction. It’s tough to be everywhere at once and respond to every query manually. Plus, being glued to your screen all the time is just physically impossible, but your audience expects lightning-fast reactions if something comes up. Here’s where tools come in handy again. They help you quickly respond to important messages and manage your reputation.
And that’s the whole point: Tools take the repetitive stuff off your plate so you can focus on strategy and creativity, not drown in endless tasks. But with the market flooded with options, which one do you pick? We’ve gathered the best of them and are ready to tell you about each one in detail!
5 The Best Twitter Management Tools
Without Twitter management tools, a social media manager is pretty much helpless. Trends change in a matter of hours. So, there’s no time for manual analysis. Everything needs to be optimized. Here are some awesome tools that make the process much easier:
DrumUp
Key Features:
- In-depth content analysis and recommendations;
- Scheduling and automatic posting;
- Ability to link accounts across different social platforms.
If you’re looking to simplify content management on X, DrumUp is about to become your new best friend. It’s also a best friend of 63,707 other clients who rave about it on review platforms. Why do they all love it so much?
Content Curation
Let’s start with the juicy part! 84% of X posts are replies, retweets, or quote tweets. Only 15% are original posts. But you need to post, and you need to do it regularly. Sick of constantly hunting for interesting topics to tweet about? DrumUp will handle it for you. It filters content from various sources and delivers the freshest, most relevant ideas straight to you. All you need to do is pick what works for your audience.
Sure, you can jump into ChatGPT and ask for post ideas. But the chat doesn’t have the latest trending info for analysis, while DrumUp does. What’s hot today could be irrelevant tomorrow.
And this is what sets DrumUp apart from most competitors who simply offer “scheduled posts” and call it a day. Plus, the Chrome extension is super handy. And those smart hashtags? Game-changer. Without effective hashtag management, Twitter — oh wait, I mean X — isn’t really Twitter.
Auto-Scheduling Posts
Manually scheduling tweets is a thing of the past. DrumUp lets you set up posts weeks ahead. You can choose when your tweets go live and not worry about missing anything. It really makes life easier and keeps your account active (or at least gives the appearance of activity).
This all started with popular bloggers. Ever notice how a blogger never seems to disappear, even if they’re on vacation? Even when they’re off, tools like DrumUp keep their page active and safeguard their reach. SMMs are no different (especially considering the number of accounts they manage). Let’s dig into that a little more.
Boosting Engagement
Consistency and fresh content are key to engagement. If you’ve ever managed an account with good reach, this is your mantra, not news. Reach drops exponentially when you stop posting.
DrumUp helps you maintain steady interest in your account. When your tweets go out regularly and include up-to-date info, followers are more likely to engage and interact.
Plus, this tool also lets you link accounts from other social networks like LinkedIn or Instagram—basically, wherever your brand lives. Posting becomes comprehensive and even simpler.
With DrumUp, you eliminate the repetitive stuff and focus on creating awesome content. It’s a simple solution for staying active and improving engagement without wasting tons of time.
RiteTag
Key Features:
- Suggests hashtags based on content analysis;
- Boosts post visibility;
- Simple, straightforward interface with no confusing extras.
Hashtags on Twitter aren’t just for show. They can seriously help your posts get more visibility, and RiteTag knows exactly how to make that happen.
How RiteTag Works
RiteTag is a simple and easy-to-use tool that helps you pick the best, most effective hashtags for your tweets. It analyzes your content and suggests hashtags that will get your posts in front of the audience you’re trying to reach. Especially since Twitter (or X) introduced the follow-a-hashtag feature (this was a while ago, but it wasn’t always part of the platform).
Random or just overly popular hashtags might not cut it. RiteTag picks the ones that actually boost your visibility.
On top of that, working with hashtags is an ongoing process. So you definitely need a tool you can rely on for this task. The thing is, some hashtags on Twitter die out with the trends.
RiteTag makes the whole hashtag selection process simple and clear.
Twilert
Key Features:
- Easy and simple interface, setup in just a few minutes;
- Great for managing your brand’s reputation;
- Notifications in the tool itself and via email.
Want to stay on top of everything happening on Twitter but don’t have the time to monitor social media 24/7? No need! Twilert helps you track mentions and key phrases in real time.
With Twilert, you can set up monitoring for any keywords or phrases that are important to your brand. This means you get notified the moment someone mentions your company or product. Or, if you prefer, you can receive updates once a week—whatever works best for you. Set up filters to match your needs and always stay in the loop.
Sure, someone might say Twitter’s advanced search can give you a lot of info too, but Twilert takes it to the absolutely next level.
Reputation Management and Competitor Analysis
Twilert is perfect for managing your reputation. Let’s say someone posts something negative about your brand. You’ll see it right away and can quickly respond or take action.
Another useful feature is competitor analysis. You can track what people are saying about them, study their strengths and weaknesses, and use that info to improve your strategy. Nothing shady or unethical here, just a smart and widely used marketing tactic.
Easy Setup of Notifications and Filters
Twilert lets you set up notifications so you only get the info you need, and it even sends them straight to your email. You can get them in plain text or HTML, whatever works best for you. This way, you won’t miss out on anything important, even when you’re not using the app.
The Twilert interface is simple and straightforward, with nothing to confuse you. Setting up notifications takes just 5-10 minutes. This makes the tool super convenient for quick responses.
In short, Twilert makes Twitter monitoring easy and efficient, and that’s why so many people love it!
TweetDeck
Key Features:
- All-in-one solution;
- Manage multiple Twitter accounts;
- Schedule posts and monitor activity.
Working with several Twitter accounts or just looking to organize your feed? There’s a tool for that.
TweetDeck (X Pro) lets you handle multiple accounts at once. It’s perfect if you’re managing several brands or projects. Switching between accounts is easy, and there’s no need to keep logging in and out.
Scheduling posts is simple too. You can draft tweets ahead of time and set them to go live whenever you want. So you can plan your content in advance and not have to be at your computer all day.
Plus, TweetDeck lets you monitor feeds in real time. Set up columns to track mentions, keywords, hashtags, and other activity.
How TweetDeck Works for Marketers and SMM Managers
Don’t think of TweetDeck as just another account management tool. It’s more like a command center for SMMs. It helps you organize your work and respond quickly to what’s happening. This is especially handy for reputation management.
So, it’s a solid solution for anyone juggling and monitoring multiple profiles. And you won’t have to switch between different tools. It’s straightforward and easy to use, which is a big win.
Hootsuite
Key Features:
- Multichannel management;
- All-in-one solution;
- Scheduling and monitoring.
Need to manage not just Twitter but also other social media from one place? There’s another tool for that. Hootsuite is just what you need.
Integration with Various Social Networks
First off, Hootsuite supports a ton of social networks—from Twitter to Facebook and Instagram. So, if your business accounts are all over the place, this is one of the best solutions. You can see all your social media in one interface. No need to switch between tabs or different tools. Moreover, everything is in one place: posts, mentions, and messages from all your accounts. Clearly, this saves time and simplifies management.
Scheduling, Analytics, and Reporting
With Hootsuite, you can schedule your posts in advance. Create content for several weeks ahead and forget about posting. That’s the main feature.
The platform also offers handy tools for analytics. For example, you can find out how many “real” and “dead” accounts are subscribed to you. You can also track how your posts are performing and see what resonates most with your audience. Reports can also be customized so you always know how things are going.
Twitter’s in-built analytics tools are good, but Hootsuite’s are even better.
Hootsuite is a versatile tool. It simplifies planning, tracking, and engaging with your audience—all in one place.
Conclusion
And there you have it. Now you’ve got a set of Twitter management tools that will make your life a lot easier and save you time. But great tools are only half the battle. What really matters is how you use them.
Stop wasting hours on manual management and endless analytics reports. Automate, monitor, and plan ahead. Focus on strategy, not routine. And if you ever wonder, “Do I need another tool?”, just remember how much time and stress they can save.
Ready to give it a try?
