If your keyword or brand name is commonly used you may find that you are seeing vague results which are too vast to search through. To refine your results employ the use of exclusion and filter search operators, some of which are explained below.
Adding the minus sign to exclude a result
By adding the minus sign before a keyword or user you can exclude tweets containing that name or word, from your search results. e.g. Twilert -twitter will return results containing the word ‘Twilert’ but not the word ‘Twitter’
You can also filter your results to only include retweets or links by adding the words filter:links or filter:retweets to your search.
e.g. Pizza Express filter:links will only return the results containing the keywords ‘Pizza Express’ and an external link