The Quick Guide to Twitter Analytics for Entrepreneurs

Social media and business go hand in hand. While there is an ever-growing list of social platforms available for brands to use, Twitter remains one of the most useful. However, it still needs to be used in the right way. Just as you wouldn’t create a LinkedIn strategy that’s based on your Instagram strategy, so too should you approach Twitter with an eye on its most useful benefits. That’s where Twitter analytics come in. It’s not easy to plan a Tweet strategy that has an impact, but by using the data that you can find in your Twitter Analytics, it becomes much easier to get the insights you need to make the Tweets that resonate. If want to push your brand into the social landscape, here’s what you need to know.

Learning about Customers

It remains a fact that the more you know about your customers, the easier it is to design your marketing strategy to have more impact. With Twitter, the more that you tweet about subjects that your audience is interested in, the more likely it is that you will get that all-important engagement. Never build a marketing strategy based on assumptions. Use your audience insights dashboard to gather audience data that includes:

  • Occupation
  • Gender
  • Level of education
  • Relationship status
  • Interests and hobbies

Use audience insights to fine-tune your social media target audience. This might be very different from your website audience. Target Twitter users with your social content, and make sure that landing pages are personalized to those users.

Using Data Correctly

If your Twitter strategy is failing to land, then you may have made a mistake in your data analysis. Everything that you learn about your Twitter audiences needs to be broken down and used. This is easier if you have a clearer understanding of just how to use data to guide your decisions. Just as learning about your customers takes the hard work out of marketing decisions, the right use of data does the same. That’s why 6Sigma training, as developed by the leading expert Peter Peterka, can be useful. Look at how your social management can be transformed by using 6Sigma to “…improve business processes by utilizing statistical analysis rather than guesswork.” If you rely on hope and optimism rather than real facts, then your Twitter campaigns will be weaker and less effective.

Use your Impressions

In the Tweets section of the platform, you will be able to find an ongoing list of your existing tweets and the impressions that each one made. Look for those that have the highest levels of engagement and identify what it is that made them have more of an impact. Look for commonalities and consider what is different about those tweets that had much higher levels of engagement. If you find that your tweets that have a video attached make more of an impression, then that’s a good indication that you’re audience prefers them. Finding what works and what doesn’t work for your specific brand is crucial.

Social media platforms provide business owners and entrepreneurs with a wealth of valuable information about customers and audiences. Everything from follower growth to competitor research can be broken down and analyzed for maximum insights. Learn what you can from your data and your analytics, and adjust your Twitter campaigns as needed. Get your Twitter strategy right and you could be reaching out to a brand new audience much more easily than you ever thought possible.