One of the most popular social network sites today is Twitter.  Current statistics show that there are millions of active users daily. If you are not utilizing Twitter analytics, you are missing out on one of the important features of Twitter that can help in refining your technique and making the most of your return on investment. 

Twitter Analytics: How to Access 

Everyone can use Twitter analytics. When you tweet, you can get comprehensive analytics on your followers. 

  • Tap your profile picture and then click Analytics 
  • If this is your first time to access Twitter analytics, this social media platform will begin to pull impression as well as engagement info for tweets.

Twitter AnalyticsYou are able to access Twitter analytics if: 

  • An account tweets in Arabic, Danish, Dutch, Brazilian Portuguese, English, French, German, Filipino, Finnish, Indonesian, Korean, Norwegian, Italian, Japanese, Russian, Spanish, Swedish, Simplified Chinese, Thai, Traditional Chinese, as well as Turkish. 
  • The account doesn’t violate rules and regulation 
  • The account is 14 years old 
  • Account isn’t restricted, deleted, suspended or protected 

Advantages of Utilizing Twitter Analytics 

  • Know your Audience 

If you are a social media marketer, then knowing your audience is a vital guiding principle. You cannot create targeted messages if you have no defined target audience who would listen. 

To help create a targeted content, first, you need to have a full understanding of your audience’s gender, age, language, as well as geography. Proper understanding can help you come up with a message relevant to your followers. With any social media platform, it is good to begin by getting used to the overall audience demographics. 

This can be particularly useful when you are a new company with a small number of audiences. But, it is only a beginning. The specific language may look extremely diverse from Twitter’s general audience. 

You have to know the overall demographics of the audience who have chosen to follow you. Twitter analytics plays a vital role in making your followers search for your company. What is more to major demographic groups, Twitter analytics provides you info about the interest of your followers, what gadgets they use, their action, and the keywords they search. 

Through Twitter analytics, you are able to show how paid advertisements contrary to organic tweets. Thus, you are able to know how much ad money is expanding your reach in general. 

Also, you can utilize Twitter analytics to evaluate the efficiency of diverse advertised tweets. Like for instance, Twitter info shows that shorter video advertisements are more unforgettable. However, do short videos resound best with the followers? Do they result in real business results like conversions and clicks? Twitter analytics aids in finding out the answers. 

Conclusion 

Even if a great start, Twitter analytics limits the maximum possible range date users are able to access to a given ninety-one-day window. This is frustrating to those who want to see large scale modifications in performance, specifically when then applied important modification into their twitter accounts. However, for some, the ninety-one day period is fine. 


Twilert is currently developing a robust statistics and analytical platform to allow you to sort, sift, filter, slice, and dice your twitter account data in nearly any way you can imagine. As a part of our ongoing goal to be the best Twitter monitoring and data platform available, we strive to ensure that you get accurate and important information at your fingertips. To join our closed Alpha of the v2 platform which includes advanced analytics for Twitter, please shoot us an email.

In the meantime, you can use our current twitter monitoring tool to seek and automate opportunity and data gathering.