Anyone who sells physical products online should be leveraging the power of social media to increase their visibility and, ultimately, increase their revenue. For a business owner, Twitter can help you promote your product(s), discover new customers, improve brand awareness, and engage with current clientele. eCommerce sites, like Etsy, are highly competitive especially in the beginning, making it vital to stand out from the crowd.
Track Keywords and Hashtags
The amount of time you put into Twitter plays a role in follower number, but understanding how to utilize that time will produce the best results. Using hashtags will help people find your content. For instance, if you are the owner customized jewelry shop on Etsy, you can connect with users searching for or talking about your products by creating a Twilert monitoring alert for any of the following:
With over 500M tweets a day (6,000/second!), busy business owners don’t have time to search through massive amounts of information. Utilizing a Twitter search tool will allow you to be as efficient as possible with your social media marketing. Twilert’s monitoring tool automates your Twitter searches, sending customized alerts directly to your inbox, on your schedule, and monitors the channel 24/7 so you never miss an opportunity to get Etsy sales from Twitter.
If you run a home decor shop on Etsy, you can set up an automated alert to your inbox anytime someone tweets the hashtags #homedecor and #etsy:
Additionally, using hashtags will help people find your content. By promoting your #shopname, #producttype, and #anythingrelevanttoyourcustomerbase, you will connect directly to anyone searching for or talking about your product. The strategic use of hashtags will help you attract buyers who are already interested in your product, like a moth to the Etsy shop flame.
Be Brand Consistent
One of the first steps in any marketing strategy is to create and develop your brand. When setting up your Twitter account use your shop name and upload images of your product allowing current and potential customers to recognize and connect your profile with your Etsy shop easily. Tell your unique and creative story with your profile bio, customers will love the opportunity to get to know the face behind the business.
Get Etsy Sales from Twitter Key Takeaways:
Successful e-commerce business owners use Twitter to reach new customers
As a business owner, your time is valuable – Twilert’s customized alerts let you track discussions, hashtags, and any Twitter content relevant to your business
Inspire and inform your brand content so you can craft compelling tweets that speak directly to your target market