Using Twitter in the Ever-Changing Social Media Landscape

Social media is an ever-changing, ever-evolving, mythical beast that craves our attention at any given moment. From Instagram to Snapchat, Twitter to Tiktok, the social media platform that is in vogue today seems to be old news tomorrow and obsolete by the day after. 

With social media fluctuating to such an extent around you, how on earth are you expected to keep up with it on a personal level? Let alone when you are using it to represent a business.

Twitter, unlike its slightly more immature cousin Tiktok, has been a staple of business social media since its inaugural launch in 2006, making it one of the longest standing social media platforms used by companies in today’s business market.

Keeping a social media account alive and thriving is not an easy task. That is why businesses dedicate entire departments to oversee the way that their company is perceived online. They use Content Creators to craft their web-presence and BPM tools to streamline the departments. 

As the world of social media evolves and produces new platforms, it is important not to cast off your older social media accounts in favor of newer fads. Twitter has survived the social media scramble for a reason; because it is a helpful and communicative tool that connects people in a way that hadn’t been done before. 

Here are four reminders of how you can utilize Twitter, and its features, for the benefit of your business:


1. Use your pinned tweet


You may roll your eyes at this one, but despite many businesses utilizing their pinned tweet, they fail to refresh it often enough. There is no use in promoting a sale that has finished or an event that has already happened. Be sure to update your pinned tweet and keep it relevant.


2. Monitor keywords


Say your business specializes in floristry in a specific town or city; you can find new customers by searching for keywords such as flower arrangement, recommendations, and the name of where you are based. If any matches come up, tweet that person with your information. Keep the tweets personal so as they don’t read like spam, and you’ve got yourself a new customer.


3. Use your hashtags correctly


Everyone knows how to use hashtags these days, but not many people know how to use them to their advantage. Make sure that you don’t overload your tweets with hashtags; keep them relevant so that people who are truly interested in your product will find them. 


4 . Remember the character limit


In November of 2017, Twitter increased its character limit from 140 to 280. This doubling of the limit caused a stir in the Twitter community, but like it or not, it gave businesses twice as much space to advertise than before. If you were given two billboards for the price of one, would you throw the opportunity to advertise away? No. You would embrace the change and use it to your advantage to promote your business.

The longevity of Twitter as a social media platform it proves positive that it is an important tool in the business community’s belt. Make sure you utilize it to its fullest potential.