Do you know the Tweet Analytics can effectively boost your business’s growth without investing any extra money?
Every day you publish a number of tweets on Twitter to stay engaged with your customers. We immediately respond to a person whenever they publish a reply under a tweet. But we rarely pay attention to other metrics.
It’s a huge mistake that many businesses make and they are losing plenty of potential customers just because of this mistake. You need to pay attention to these metrics if you want to make the most of your Twitter marketing campaign.
Every word, photo, video, and follower can have an impact. Twitter’s analytics help you understand how the content you share on Twitter grows your business. … Your Tweet activity dashboard is where you’ll find metrics for every single one of your Tweets.
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How you can use Tweet Analytics?
Twitter is an excellent platform to engage with friends and follow your favorite industry experts. But if you want to use it to promote your business or your personal brand, you have to do more than just broadcast tweets every once in a while. It’s not enough to blindly share your new blog posts and product updates, either.
A great Twitter strategy requires in-depth Twitter analytics to understand what’s working and what isn’t. Are your posts generating any clicks? Is there any content format that’s performing better than others? Which topics do your followers love the most? At what time of day are your followers most active?
The purpose of writing this article is to highlight the ways experts are using to grow their brand on Twitter. They regularly add some crazy ideas to their Tweets based on the insights they get from these analytics. So, let’s dive into the details of how you can use Tweet Analytics to grow your brand.
Find your Top Tweets
The Twitter analytics page provides you with a summary of how different tweets performed over the past 28 days. You can also explore the summary of the previous months if you want. This feature enables you to identify the tweets that are performing better than others. The best thing about this feature is that it gives a report of how many followers a specific tweet has generated for you.
You can reshare these tweets in the next month to get a better response from the audience. Similarly, you can start a conversation with the people who’ve followed you in the past month. Moreover, the marketers can also use Tweet analytics to show their performance to the company they’re working for.
With Tweet analytics, you can also keep an eye on the tweets that have the potential to appear on the trending page. We often forget to analyze the performance of different tweets when we’re busy with our day-to-day activities. However, Twitter analytics enables you to check the performance of your tweets even after months. Thus, you can build better strategies for your Twitter campaign in the long run.
Top 10 Interests of your Followers
It’s really important to identify the interests of your followers if you want to improve the engagement rate on Twitter. This is where Tweet analytics gives you a clear idea of what your followers like the most. You need to click on the Audiences tab when you’re monitoring your Twitter analytics.
Simply, go to the main followers dashboard and you’d be able to explore the top 10 interests of your followers. You can also check out Consumer behavior if you want to get more details about your followers.
Tweet Length vs. Engagement
Now, this is the most important feature of Tweet analytics that experts like the most. This feature enables you to choose the right length for your tweets. The actual limit for publishing a tweet is 240 characters. But you need to monitor the behaviour of your followers to choose the perfect length for future tweets. Thus, you’d be able to improve the engagement rate of your tweets over time.
These are plenty of other things you can do with Tweet analytics. If you need more information about the wonders you can do with these analytics, feel free to get in touch with us by clicking right here.