Why would I list Twitter Followers when I can show a message to all the followers by publishing a single tweet?

That’s what most people ask when someone tells them to create different lists for their followers.

First of all, you need to understand the fact that Twitter has created this feature for some purpose and it’s not useless at all.

Therefore, you must learn the ways to take advantage of this feature rather than making efforts to deny its importance.

In today’s article, we’re going to describe the reasons why you should list Twitter Followers.

We guarantee you it’s quite an effective feature for people that are running business accounts on Twitter.

So, let’s take a detailed look at why you should list Twitter followers.

Better Engagement

This is one of the major reasons why we always suggest listing Twitter Followers.

When you publish a Tweet directly on your wall, it reaches to a limited group of people.

Your followers must have followed plenty of other accounts on Twitter and Twitter bots show them the tweets depending on their everyday interests.

Now, if a follower isn’t showing any interest in your products or services, Twitter bots won’t show your tweets to this use.

As a result, you won’t be able to increase your engagement rate even after lots of effort.

On the contrary, the chances of appearing on your follower’s wall are very high if you’ve created a list for them.

When you publish a tweet on a list, it’s considered to be very important for people included on that list.

In this situation, the Twitter bots will definitely show your message to the relevant audience and it will help with improving your engagement rate.

Stay Relevant

If you’re targeting people with different interests, there must be some followers on your list who aren’t interested in listening to anything about other categories.

They just want to stay updated with the category they like the most.

Unfortunately, they can’t ignore the content of other categories unless you add them to a list.

In this situation, some followers will even stop following you if they got tired of watching the irrelevant content again and again.

So, you can create lists for different followers depending on their interests.

Thus, you’d spread your message to a particular group of people who are actually interested in listening to that message.

Pick the top Performing Services

When you’re publishing tweets directly on your profile, you need to do a lot of homework to find the products/services that are performing better than others.

But if you’ve created a list for promoting different services, you won’t have to waste your time monitoring the day.

You’d easily be able to check the analytics report to find the top-performing services.

With the help of this information, you can start working on services that require more attention and progress.

Thus, you’d be able to attract more customers to your business.